If you go on the net in search of designer eye wear, how what is the duration do you estimate you would likely spend searching? Not unlike a few other internet shoppers, we could be prepared to browse a few web pages but may only be inclined to spend a few seconds on each page.
In a nutshell, a landing page has roughly 10 to 15 seconds to seize a visitor’s interest before the store visitor is lost forever. Whether we like it or not, this is the electric pace most of us live in these days. Thus, it is important to tweak your landing page to be as ’sticky’ as possible.
The primary necessity a website must have is the right ecommerce template. There are arguably thousands of ecommerce templates out there and some are even given free as part of a shopping cart software package. But ecommerce templates alone would not be enough, they need to work together with other contributing elements.
In an effort to help you acquire the best out of your ecommerce template, listed below are 3 very useful pointers:
- Page content can play a very important role in making a page ’sticky’ but only if it is formatted properly. To chunk everything in one paragraph could give the impression that the content might be too tedious to read no matter how informative it could be. Do not be reluctant to break it up into paragraphs of varying lengths or insert an image in between to make it more easy on the eyes.
- As you might have noticed, category links are located on the left hand side of a page. There are lists that might be very lengthy and could be a turnoff at first glance. You can rectify this concern by merely grouping together no more than 6 category links per group.
- Another idea is to try positioning similar items together. A few items on the webpage could possibly complement each other. For instance, the usual course of action after considering the price statement is probably to hit the Buy or Add To Cart button, so would it not be a brilliant idea to arrange them close together and make the move as natural as possible for the visitor.
Here is a bonus heads up for you. Action buttons for example the ‘Add To Cart’ button should always appear to be more visually prominent than the rest of the webpage because in the end that is what you would want them to execute, so their eyes should be attracted to that button. In order to achieve this, use bright colors or a color in striking contrast to the color palette of your webpage.
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